6 quick tips for writing headlines that hook readers

The-Saturdays-headlinesIt can be a real challenge to write an effective headline.

If you want your readers to do something such as buying a product or subscribing to a newsletter you need to convince them right away.

And the best place to start doing that is with the very first word of your headline.
If you are new to the business of writing headlines, here are 6 tips to get you started.

1.Include a deadline

It’s often the case that people take action when they are fast running out of time.

That’s why it’s important to create a sense of urgency with your headline by telling your readers that your offer only stands up to a certain date.

You can also make it a do-or-die offer; if they let this opportunity slip them by, it will be gone forever.
But be careful if you decide to use this type of headline. Make sure you that you withdraw your offer at the stated time.
And if you extend the deadline, have a good explanation ready because otherwise you could find yourself losing credibility.

2.Use Numbers

The advantage of using numbers is that they are easy to remember – the headline of this article is one example of that.

They also sound impressive. A fairly bland headline such as Tips for belly fat can be substantially improved by adding a number, for example 8, so it becomes 8 tips for losing your belly fat.
It encourages people to read on because they know they have eight tips to look forward to in a single article.

3.Cater to customers’ self-interest

If you have something to offer to your readers, something they need and in exchange for what you’re going to ask them to do, make it immediately clear with your headline.

When people start reading something online and they aren’t actively seeking information, they want to know what they’re going to get if they continue reading and they want to know what it is right away.

4.Simple and powerful words work best

Website copy, and indeed print ads, needs to be simple if you are going to catch the attention of readers who are often quickly scanning for what grabs their interest.

So, it stands to reason that, as headlines have to be simple as well.

Forget about using long and difficult words or detailed descriptions of your products and services.
They are irrelevant if no one understands them. Instead aim for words that inspire action and call strong images immediately to mind.

For example, the headline Give Your Home Business Longevity can be improved if you replace passive-sounding words with forceful ones so that the headline now reads Make Your Home Business Thrive. Which headline do you think has the greatest impact?

5.Keep it short

This is something that is closely linked to the above tip. Online readers especially scan what they read so try to lessen the use of particles, prepositions, linking verbs, and other words that won’t make a difference to your readers.

6.Dont Try Too Hard

Naturally, funny and witty headlines are better but trying too hard could backfire on you. If there’s no way to make a headline funny or clever then leave it simple. As long as you get the key benefits you’ll have done the most important thing you need to do.

A final word…..

Once you have finished writing your headline, it’s important to review and revise. You may think you have written the perfect headline made a perfect headline upon typing the last word, but give it a minute or two and youll be able to view it more objectively. Good luck on writing those headlines!

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